CREW Boston

CREW Boston's New Brand To Carry Us Into the Future - We are Stronger Together.

CREW Boston's New Brand To Carry Us Into the Future - We are Stronger Together.
Brand is not about the look of a logo or the words; it’s about how the brand makes us feel.
At the CREW Network Convention, we honored their 30-year history and celebrated our success. With this monumental anniversary looming, the Network felt it was time for a change and unveiled a new brand and logo, to tell their story and carry us into the future.
Brand is how you feel, and the logo is the visual identity. It establishes our brand moving into the future as a bold and forward-thinking organization leading women – and the industry – into a new day of diversity, inclusion and equity in commercial real estate.
CREW Boston was invited to adopt this new brand in order to create one unified brand as we are stronger together. Understanding the strength of the chapter in Boston, the impact CREW Network has on the industry, and after careful consideration, the CREW Boston Board of Directors unanimously voted to adopt the new logo. 
This fresh look and new visual identity represent the bold organization we are. It is modern, polish and sophisticated. It is professional and prominent. This logo will stand out as a statement to our intentional commitment to transform the commercial real estate industry – to lift girls and women to the highest levels of leadership.
Every brand identity tells a story. The arrow, which is the new brand mark, represents our forward momentum to transform the industry. Our movement is advancing, moving women forward, moving companies forward, and moving business deals forward. Your success starts at the beginning of the arrow when you join CREW Boston. Through your membership, you follow your path and create your unique journey as you engage and experience all that CREW Boston, and the CREW Network, has to offer.
CREW is vibrant. We are a global business organization that connects professionals from every discipline in the commercial real estate industry for business networking and deal-making.
We build and develop leaders. We conduct industry research. And we grow our industry pipeline through career outreach and education and offering opportunities to women and girls. At every stage of a career, we offer the resources and support that women need to be successful. We advance leadership, we support success and equity for all, and we are the organization that companies, and associations want to partner with. Through local and global connections, events, resources, and tools, we advance women as professionals and leaders. We will transform the global commercial real estate industry to be diverse, inclusive and equitable for all, where women have equal access to opportunities, pay parity, power, and influence. CREW Boston is proud to be part of an organization of 12,000 members transforming the industry. 
There’s never been a better or more exciting time to be a CREW member. Take pride in your organization and in your success. We are so glad to have all of you on this journey as we advance your success and transform the industry together.